Says Mr Johnson: "I’d tell anyone in business, whatever your business is, if you haven’t heard of search engine optimisation to seriously look into it. For us the results have been fantastic."

Search engine optimisation is a complex system of selecting the correct key words and phrases to drive traffic to a website.

Nationwide company, FirstFound, is the UK’s leading search engine consultants, with more than ten years experience and six thousand clients.

Adds Mr Johnson, who employs more than 100 staff at its branches in Manchester, Leeds and Rotherham: "Last year we had our website revamped by an outside company who then pushed the fact we needed to get it marketed by experts in search engine optimisation. "

"After looking around we came across FirstFound and signed up for their ‘organic’ optimisation service."

"From virtually no sales through our website, we are now already averaging 30 bookings– or £3,000 worth of business – each month. Previously our sales were generated through our field sales team. "

"Since FirstFound optimised the website we are receiving an increasing number of sales through natural searches all over Britain. "