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Algorithm
The rules a search engine will use to determine the results to be returned for a given search. Each search engine uses its own algorithm.

Backlinks or Inbound Links
The links recognised by a search engine linking back to a given domain or web page from other web pages.

Banned
A search engine may ban pages, or even a whole website, if unethical techniques such as spamming, hidden text or gateway pages are employed to achieve a higher ranking.

Crawler (also known as a "spider" or "robot")
This is the tool employed by search engines to record data about web pages. It will follow links from one web page to another and from one website to another recording the information and storing it in its index.

Delisting
Delisting occurs when a search engine removes a page from its index if it considers it to be violating the required criteria.

Directory
A directory is a website that lists other websites and a brief description of them. Directories are structured by category. Searches of the directory return results based on the summary information contained within the directory as the websites listed are not spidered. Directories have different criteria for accepting submissions, some require payment or a link back, but others will allow you to submit your website for free.

Doorway or Gateway Page
A doorway or gateway page is created solely for the purpose of tricking a search engine. This page will be very well optimised for a particular phrase or phrases and will have a form of redirection in place once it is found to the 'real' page. Also known as bridge pages, gateway pages and jump pages, amongst other names.

Index
The collection of information a search engine holds in its database. This information will be used when a search engine receives an enquiry via its search facility.

Keywords
Keywords are a collection of key words that relate to the key content of a website or individual web page.

Landing Page
The page that is displayed when clicking a link contained in a search engine results page (SERP's).

Link Text
The text that is visible on a webpage that contains a hyperlink to another page or another website.

Listings
The information that appears on a search engine's results page in response to a search query.

Meta Tags
The information contained within the meta tags is "invisible" to visitors to a webpage but visible to search engines. In the early years of the internet it was important to have good meta tags. However their importance has decreased significantly, almost to the stage where they are ignored by most search engines.

Meta Description Tag
A tag that contains a brief description of a website or an individual web page. Some search engines display this text in the results of a search. Not all search engines will read this tag.

Meta Keywords Tag
A tag that contains a list of words related to the subject of a website or an individual web page. Most search engines will ignore this tag.

Meta Robots Tag
A tag used to identify to search engines web pages that should not be indexed by them. Not all search engines will read this tag and the more conventional robots.txt file should be used for this purpose.

Organic Listings
Listings achieved by search engine optimisation. This is achieved by adopting legitimate search engine optimisation techniques. We are experts at doing this and achieve exceptional results. For more information contact our team on 0161 909 3400.

Outbound Links
Links on any web page linking to another external website or web pages

PageRank (Link Popularity)
When Google returns its results one of the factors taken into consideration is a website's PageRank. The number of pages that link to a web page, together with their PageRank, determines the PageRank of a web page.

Pay Per Click
Pay per click offers incredible on-demand flexibility as it can be switched on and off at will. We highly recommend employing a pay per click strategy in addition to optimising your website for the search engines. Rest assured you'll be working with Google Adwords Professionals. For more information contact our team on 0161 909 3400.

 

Rank (or Position)
Rank is the position where a website is located for a given search term. For example, if a website is listed on the first page, position 4 for a particular phrase then the rank is '4', if it is listed on the eighth page position 2, it's rank would be '72' (when 10 results are returned per page).

Reciprocal Link
A link exchange between two websites.

Registration
See Submission.

Results Page
The page returned by a search engine when producing the results for a given phrase. Also known as SERP - Search Engine Results Page.

Robot
See Crawler.

Robots.txt
A file created to identify to search engines web pages that should not be indexed by them.

Search Engine
A website that allows you to search its database using a keyword phrase you consider relevant to the product/service you are looking for. There are generally two types of listing - organic and pay per click. The organic listings are usually displayed on the main body of the page, with sponsored listings either above the organic listings or to the side.

Search Engine Consultants
We are the leading search engine consultants in the UK.

Search Engine Optimisation
Search engine optimisation ensures your website can be found on the search engines. For more information on our search engine optimisation solutions please contact our team on 0161 909 3400.

Search Terms (or Query)
The word or phrase entered into a search engine when performing a search. This can also be known as a keyword phrase or query.

SEO
Acronym for search engine optimisation.

Spam
Spam is any technique used to try to fool search engines. This can include hidden text (text the same colour as the background of the page) or gateway pages etc. Spamming may have a positive impact on a website in the short term, but the long term consequences can be disastrous. The ultimate penalty is to be excluded from a search engine's database.

Submission
In order for some search engines to become aware of a website they need the details submitting to their database for indexing. We will submit your website to the top search engines as part of our search engine optimisation solution.

Algorithm
The rules a search engine will use to determine the results to be returned for a given search. Each search engine uses its own algorithm.

Backlinks or Inbound Links
The links recognised by a search engine linking back to a given domain or web page from other web pages.

Banned
A search engine may ban pages, or even a whole website, if unethical techniques such as spamming, hidden text or gateway pages are employed to achieve a higher ranking.

Delisting
Delisting occurs when a search engine removes a page from its index if it considers it to be violating the required criteria.

Directory
A directory is a website that lists other websites and a brief description of them. Directories are structured by category. Searches of the directory return results based on the summary information contained within the directory as the websites listed are not spidered. Directories have different criteria for accepting submissions, some require payment or a link back, but others will allow you to submit your website for free.

Doorway or Gateway Page
A doorway or gateway page is created solely for the purpose of tricking a search engine. This page will be very well optimised for a particular phrase or phrases and will have a form of redirection in place once it is found to the 'real' page. Also known as bridge pages, gateway pages and jump pages, amongst other names.

Keywords
Keywords are a collection of key words that relate to the key content of a website or individual web page.

Landing Page
The page that is displayed when clicking a link contained in a search engine results page (SERP's).

Link Text
The text that is visible on a webpage that contains a hyperlink to another page or another website.

Listings
The information that appears on a search engine's results page in response to a search query.

Meta Tags
The information contained within the meta tags is "invisible" to visitors to a webpage but visible to search engines. In the early years of the internet it was important to have good meta tags. However their importance has decreased significantly, almost to the stage where they are ignored by most search engines.

Meta Description Tag
A tag that contains a brief description of a website or an individual web page. Some search engines display this text in the results of a search. Not all search engines will read this tag.

Meta Keywords Tag
A tag that contains a list of words related to the subject of a website or an individual web page. Most search engines will ignore this tag.

Meta Robots Tag
A tag used to identify to search engines web pages that should not be indexed by them. Not all search engines will read this tag and the more conventional robots.txt file should be used for this purpose.

Organic Listings
Listings achieved by search engine optimisation. This is achieved by adopting legitimate search engine optimisation techniques. We are experts at doing this and achieve exceptional results. For more information contact our team on 0161 909 3400.

Outbound Links
Links on any web page linking to another external website or web pages

PageRank (Link Popularity)
When Google returns its results one of the factors taken into consideration is a website's PageRank. The number of pages that link to a web page, together with their PageRank, determines the PageRank of a web page.

Pay Per Click
Pay per click offers incredible on-demand flexibility as it can be switched on and off at will. We highly recommend employing a pay per click strategy in addition to optimising your website for the search engines. Rest assured you'll be working with Google Adwords Professionals. For more information contact our team on 0161 909 3400.

Rank (or Position)
Rank is the position where a website is located for a given search term. For example, if a website is listed on the first page, position 4 for a particular phrase then the rank is '4', if it is listed on the eighth page position 2, it's rank would be '72' (when 10 results are returned per page).

Reciprocal Link
A link exchange between two websites.

Registration
See Submission.

Results Page
The page returned by a search engine when producing the results for a given phrase. Also known as SERP - Search Engine Results Page.

Robot
See Crawler.

Robots.txt
A file created to identify to search engines web pages that should not be indexed by them.

Search Engine
A website that allows you to search its database using a keyword phrase you consider relevant to the product/service you are looking for. There are generally two types of listing - organic and pay per click. The organic listings are usually displayed on the main body of the page, with sponsored listings either above the organic listings or to the side.

Search Engine Consultants
We are the leading search engine consultants in the UK.

Search Engine Optimisation
Search engine optimisation ensures your website can be found on the search engines. For more information on our search engine optimisation solutions please contact our team on 0161 909 3400.

Search Terms (or Query)
The word or phrase entered into a search engine when performing a search. This can also be known as a keyword phrase or query.

SEO
Acronym for search engine optimisation.

Spam
Spam is any technique used to try to fool search engines. This can include hidden text (text the same colour as the background of the page) or gateway pages etc. Spamming may have a positive impact on a website in the short term, but the long term consequences can be disastrous. The ultimate penalty is to be excluded from a search engine's database.

Submission
In order for some search engines to become aware of a website they need the details submitting to their database for indexing. We will submit your website to the top search engines as part of our search engine optimisation solution.